|
Shelf-ready packaging (SRP) refers to the preparation of a product so that it is delivered to a retailer in a ready-to-sell merchandised unit. Products which come in SRP can be easily placed on the shelf without the need for unpacking or repacking. SRP covers all types of packaging designed for the retail outlet. It is not limited to packaging which goes on the shelf; it also includes sales support mechanisms in all major distribution channels. SRP is synonymous with RRP Retail-ready packaging, or PAV (prêt-à-vendre). Wal-Mart refers to them as PDQ ("Pretty Darn Quick"). ==Functional requirements== The purpose of secondary packaging is to collate and protect the product. In order to call a secondary packaging SRP, additional packaging solutions need to be provided to assure functionality. Experience has shown that on the one hand it is generally easy to define what is not SRP. On the other hand, to define precisely just what SRP is becomes more complicated. Therefore, an agreement on common functional requirements for the design of SRP was implemented by the (Efficient Consumer Response (ECR) Europe working group ). The following five SRP requirements are applicable across Europe: # easy identification # easy open # easy dispose # easy shelf # easy shop To move products successfully through the supply chain, it is important for a SRP solution to both collate and protect the product, as stated above. A SRP solution which is easy to open but does not protect the product, is not a sufficient SRP. The different requirements have variable effects throughout the supply chain. The attributes “easy identification”, “easy open”, “easy dispose”, and “easy shelf” have a direct effect on the store staff. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Shelf-ready packaging」の詳細全文を読む スポンサード リンク
|